Kanye West and Adidas have reportedly reached an agreement for the sportswear brand to continue selling Yeezys after the brand admitted it would lose more than a billion after terminating it’s deal with him.
Rumors circulating on the internet say that the agreement with Ye is to sell $500 million USD worth of its remaining YEEZY sneakers.
Adidas ended its partnership with Ye last October after a series of anti-semitic tweets. In an interview with Proud Boys founder Gavin McInnes, Ye demanded that Jewish people forgive Hitler and “let it go.”
“adidas does not tolerate antisemitism and any other sort of hate speech. Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness,” the company said in a press release at the time.
Adidas predicted losing up to €250 million on the company’s net income in 2022 but it seems they are losing much more money.