Wallo hopped on the internet to share a letter to the hip-hop community about the state of the rap game.
The post was titled, “Dear Rap Game,” and it in Wallo writes:
“The landscape of the rap industry is undergoing a remarkable transformation, and it’s becoming increasingly evident that today’s fans have become more discerning and sophisticated in their tastes. Yet, it’s intriguing to observe that many artist teams have yet to catch up with this evolving dynamic. The era of relying solely on flashy jewelry, ostentatious fashion choices, references to drugs, and flaunting firearms to capture attention is fading into obscurity. What truly resonates with audiences now is not the gimmicks but rather the power of authentic, high-quality music,” he wrote.
Wallo continued, “For a significant period, it seemed like attention-grabbing antics and manufactured controversies were the driving force behind the rap game’s success. However, this era is gradually drawing to a close. The numbers, particularly those on platforms like YouTube and Spotify, Apple charts, are painting a starkly different picture. They reveal that it’s not the manufactured motion or shock value that propels artists to the forefront but the quality of their music and the genuine connection they establish with their listeners.”
Wallo’s comments come the same week Juicy J called for a meeting because of the heavy decline of hip-hop. Is the rap game struggling?
