This week, Media Take Out reported that Beyoncé was splitting with Adidas after a four year collaboration.
Now, one day later, Beyoncé announced that she’s partnering with Olivier Rousteing and Balmain for a couture collection inspired by the Renaissance album.
It’s the first in a series of new partnerships that Bey believes will help her become a clothing magnate.
Over the last five months, Media Take Out learned that Balmain’s Olivier Rousteing has been working in partnership with Beyoncé and her stylist Marni Senofonte.
Here’s how Vogue magazine is describing their partnership:
[social_warfare]Their first task was to whittle down the 50 or so looks that Rousteing sketched in his musically-driven fever dream to a playlist of 17. And the second was to collaborate on the process of transforming those remaining sketches into a fully produced and realized Balmain x Beyoncé couture collection. The result is a suite of A-side looks that honor both the history of the house and the musical heritage of the performer. Two of them have been seen already—glimpsed at the Grammys and the BRIT Awards earlier this year—and a few others are soon to be revealed elsewhere.
