Hayden Panettiere’s fans are turning on skincare brand Neutrogena, calling for a boycott after resurfacing her claim that the brand cut ties with her over her postpartum depression disclosure.
The actress, who died Sunday at age 36, served as a Neutrogena ambassador for roughly 10 years. In her 2026 memoir, This Is Me: A Reckoning, she alleged that the company canceled her contract after she revealed on Live! with Kelly and Michael in 2015 that she had received treatment for postpartum depression.
“Neutrogena canceled my long-standing contract,” Panettiere revealed, calling it “yet another blow in a year that had given almost nothing else.”
Hayden Panettiere in May of this year talking about Neutrogena ending her endorsement deal after she talked about her struggles with postpartum depression in 2015 pic.twitter.com/WOPWHX79RT
— Lunar Surfer (@TheLunarSurfer) August 17, 2026
Her account first sparked criticism when the book arrived in May, and now, following her death, fans began sharing the story again, with some vowing to stop buying Neutrogena products and others filling the company’s social media posts with criticism.
Carole Radziwill joined the backlash, writing, “You deserve the hate. #hayden.”
Panettiere later recalled being stunned that speaking openly about her mental health could affect the partnership.
“I was just being honest,” she told Jay Shetty in May. “Never for a second did I think or care that anyone would have a bad reaction to it. It was my truth.”
Reminder that Neutrogena fired Hayden Panettiere as a brand ambassador because she candidly spoke about her experience with postpartum depression on a talk show! Neutrogena hates women! https://t.co/izdqYKpU5g pic.twitter.com/STbomRSFBx
— Labrys (@ladielabrys2) August 17, 2026
She said losing the relationship after a decade with the brand was painful.
“I remember not hearing a word from anybody,” Panettiere said. “I remember that really breaking my heart.”
Neutrogena has not commented publicly on the renewed boycott calls.
Oh, the boycott started?? BET!! It's fk em for life. @Neutrogena https://t.co/ieBOyIugBu
— Chadeau (@Rapper_Chadeau) August 19, 2026
@Neutrogena you are disgusting!!! I am so glad I stopped buying your useless products years ago!! Shame on you!!!! Mental health is important and shouldn’t be a reason to fire somebody!!! Disgusting
— KingShakaZulu'sDaughter (@Thembileeh) August 18, 2026
What I don’t understand, and I understand having a morals clause, but @Neutrogena a large percentage of your clientele would’ve gone through past postpartum depression, what on earth could you have taken issue with? https://t.co/mLMRV08UzM
— Jade (@Naijella1986) August 18, 2026
And, @Neutrogena better STAY silent. We ain’t forgot what y’all did to Hayden Panettiere. It won’t take a thing to kick off a boycott so stay quiet.
— Chadeau (@Rapper_Chadeau) August 17, 2026
