Diddy has thrown his full support behind Kanye West who has taken Adidas on for reportedly copying his Yeezy designs.
“Since the era of Run-DMC, @Adidas has always used Hip Hop to build its brand and make billions off of our culture,” Diddy captioned and Instagram post of a text screenshot. “BUT WE ARE MORE THAN JUST CONSUMERS NOW, WE’RE THE OWNERS. @KanyeWest and YEEZY are the reason Adidas is relevant to culture. WE KNOW OUR VALUE! I’m done wearing Adidas products until they make this right!! We have to support each other!! Everybody repost this please!!”
In the screenshot, it shows a text from Diddy to Ye saying, “please can send me something I could post in support of you! I never wear Adidas again for the rest of my life if they don’t make you right!!!!”
“Praise God. Love you,” Ye responds.
Several rappers are also boycotting Adidas over Ye’s claims.
Murder Inc. boss Irv Gotti wrote, “I’m also in full support of my brother @kanyewest the man has made @adidas Billions. We never thought any sneaker company could compete with Jordan’s. And Ye did with Yeezy’s. For them to do anything he don’t like is CRAZY!!! We all with you YE!!!! Love Brother.”