Disney’s new live action movie The Little Mermaid was a huge hit for Latinos, Asians and African Americans. But it wasn’t for White people.
Media Take Out looked at the numbers and relative to the USA population, Black Americans, Latino / Hispanic Americans, and Asian-Americans overindexed compared to their population % in turnout at cinemas to watch THE LITTLE MERMAID’s debut.
White Americans under-indexed.
According to the audience exit interviews, people loved Halle Bailey’s new movie. The scores were great, with an “A” CinemaScore (same grade as Disney’s live-action Cinderella, Beauty and the Beast, Aladdin and The Lion King).
Screen Engine/Comscore’s PostTrak notched 91% positive and a 76% definite recommend, while kids under 12 were over the moon at 92% positive and a 69% definite recommend. Natch, heavy female leaning at 68%, with 61% between 18-34, and the largest demo being millennial 25-34 year olds at 35%.
Diversity demos strong across the board, with 35% Black, 25% Latino and Hispanic, 26% Caucasian and 11% Asian. Most vibrant lands for Ariel were the East, South, and South Central.
Sop how do those demographic numbers compare with US census data?
Media Take Out confirmed that this is the demo of the US … and the numbers in parenthesis are the percentage of people who watched The Little Mermaid opening weekend.
White: 59.3% vs 26% who saw the movie
Latino / Hispanic: 18.9% vs 25% who saw the movie
Black: 13.6% vs 35% who saw the movie
Asian: 6.1% vs 11% who saw the movie
