July 27, 2010
: We’ve been hearing rumors, but now it’s official ESSENCE Magazine is no longer a Black magazine. Here is what is being reported at the VERY CREDIBLE website Media Bistro.
The door continues revolving at Essence: now, the magazine has named Ellianna Placas as its new fashion director and Tasha Turner as its new senior beauty editor.
Placas will make her debut with the magazine’s 40th anniversary September issue and will oversee the conception and packaging of Essence’s fashion coverage, feature stories and multi-platform packages. She began her career in publishing styling cover shoots for 0: The Oprah Magazine. Placas has also worked for Us Weekly, Real Simple, New York, More and Life & Style.
First off, we want to say that we are ABSOLUTELY not hating on Elliana for getting the gig. We’re sure that she’s a very competent editor.
But Essence USED to be a Black magazine. And now, they’re not. It’s obvious that by passing OVER the hundred or so Black female journalists that would have been PERFECT for that job, they’re trying to reach a broader audience. We guess being a Black magazine just isn’t good enough for them.
Well that is their prerogative. Just like it’s our prerogative to CANCEL our subscriptions. And as of tomorrow, everyone on the MediaTakeOut.com staff will so. Hopefully some of you folks out there will feel the same way.